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Illinois Business Development


In the field of commerce, the specialist area of Business Development in Illinois comprises a number of techniques and responsibilities which aim at gaining new customers and at penetrating existing markets. Techniques used include:
  • Assessment of marketing opportunities and target markets
  • Intelligence gathering on customers and competitors
  • Generating leads for possible sales
  • Advising on, drafting and enforcing sales policies and processes
  • Follow-up sales activity
  • Formal proposal or presentation management and writing
  • Pitch and presentation rehearsals
  • Business model design

Business development involves evaluating a business and then realizing its full potential, using such tools as:

  • Marketing
  • Information management
  • Customer service
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